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The  contributors  in  this  book  have  used  the  latest  tools,  techniques  and  data  for  contributing  to  the  addition  in  the  existing  body  of  the  knowledge in the dynamic field of management practices and have made serious  academic  attempt  to  elaborate  on  the  conceptual  implications  with the empirical evidence with special reference to Indian scenario. It is targeted that the book will help the academicians & teachers, management houses,  industrialists,  entrepreneurs,  researchers  &  scholars,  students  and  general  readers  in  unique  way  to  provide  proper  combination  of  theory  with  practical  application  of  present  management  practices  and  allied  areas.  This  book  can  help  practitioners  develop  a  shared  vision  and understanding of interpretive discussion and its flexible uses across management areas. The research papers, articles, literature, case studies and  theories  can  structure  and  guide  management  stakeholders  of  not  only academia but the corporate house as well. 

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